The City of Abbotsford’s Corporate Partnerships Program develops valuable partnerships between businesses/organizations and the City. Through this program, local businesses are able to heighten their visibility and develop stronger relationships with a City-wide audience, the City is able to use sponsorship dollars to fund programs and facilities and, ultimately, residents benefit from enhanced, barrier-free City events and initiatives.
In an increasingly competitive business landscape, successful companies understand the value of partnerships, as it allows them to build stronger relationships with their target audience, be seen as a community leader, and enjoy a range of attractive marketing benefits.
Partnership Opportunities
Attach your organization’s name to one of the City’s well known, much-loved facilities! Naming Rights opportunities are available for a variety of City venues and amenities, including the Abbotsford Centre, the new Accessible Baseball Field at Grant Park, and the proposed new Downtown Plaza. This is a highly impactful way to get your name noticed, and build your brand’s reputation, in Abbotsford - and beyond!
Events and programs strengthen community by creating human connection and bringing people together. Work with our team to find a partnership opportunity that is the right fit for your company’s unique marketing goals. Sponsor a program or event that supports youth, engages seniors, or provides an inclusive community experience like a free skate or movie night! Partnership on a City program or event can enhance activities while providing a natural way of obtaining the marketing connection you are looking for.
Upcoming Partnership Program Opportunities:
For all partnership opportunities listed below, connect with Economic Development for more information and customization.
Date Program Sponsorship Range Details February Family Day $3,000 The City of Abbotsford offers free activities for the local community on Family Day. Your business can also be recognized for offering a free activity this weekend by providing a free skate, swim, or movie night for families to enjoy!
*Please note partnerships are only available for Friday - Sunday events, not on the Family Day Monday.
March Spring Daze $300-$2,500 Sponsor spring break activities at the recreation centres such as free skates, swims and movie nights. April CityStudio Hubbub $1,000 CityStudio is a partnership program between the City of Abbotsford and the University of the Fraser Valley (UFV) and challenges university students to tackle civic issues and provide prototype solutions. May Volunteer Appreciation Day $1,000-$5,000 An event to say thank you to over 600 volunteers including Big Brothers & Sisters, Cyrus Centre, MCC and Archway. May Mayor's Luncheon $1,000-$5,000 The annual Mayor's Luncheon is an event open to the community. The Mayor gives his state of the city address to over 300 attendees. May Youth Appreciation Week $1,000 Sponsor the Youth Swim for youth ages 13-18yrs to have their very own swim (with DJ included!) May - October Go Play Outside $500 Go Play Outside utilizes the power of play to connect community through accessible arts, heritage, culture, and recreation programming. May - September Centennial Pool Swim $2,500 Sponsor a free public swim for the community. June Seniors Week $1,000 Sponsor keynote speakers, coffee socials, a City resource fair, and free lunch are all part of programming during Seniors week. July & August Youth Summer Pass $5,000 Sponsor free passes for youth to participate in recreation activities all summer long. July & August Summer in the Park Daycamp $5,000 Provide free daycamps for 30+ kids. (Application by Big Brothers & Big Sisters, Archway and Ministry of Child and Family Development.) Opportunities to also support this subsidized camp in the park, with added activities like fishing and foraging! July Canada Day $2,500 - $25,000 Over 65,000 residents attend the annual Canada Day Parade and Festival held at Exhibition Park in Abbotsford. A free, fun family event that all can enjoy, there are lots of ways your business can partner with the City on this annual community festival. Sept - June Learning Plus $300 Learning sessions and coffee social combine for these impactful classes. Everything from Cybersecurity to Cooking Classes! October Halloween Howl $300 - $1,000 Halloween Howl is a party at Abbotsford Recreation Centre for the whole family, including themed activities, family gym, arts and crafts, and spooky story time! November CityStudio Hubbub $1,000 CityStudio is a partnership program between the City of Abbotsford and the University of the Fraser Valley (UFV) and challenges university students to tackle civic issues and provide prototype solutions. November Involve Abbotsford $1,000 Involve Abbotsford is a program that supports and fosters the robust and innovative arts, non-profit sector, small businesses and local sports organizations by providing relevant information and training to help build on the foundation of service that benefits the quality of life for all residents of Abbotsford. December - January WinterFest $300 - $2,500 WinterFest is a winter themed festival at the recreation centres. Activities to sponsor include free skates, swims and movie nights.
Partner with the City to build up activities and projects in a unique way, and get your name recognized in the Abbotsford community. From beautification of the city to supporting lifeguard training courses, work with our team to create a custom partnership and receive valuable marketing that is impactful and makes a difference.
Photo Gallery of Past Partnered Events

Free Skate Rentals
Sponsored by McDonalds

Holiday Hop
Sponsored in party by

All Roads Construction at the Holiday Hop

Scotiabank partnership at City Studio Hubbub 2022-2023

Chartwell at Halloween Howl 2023

Fortis BC at Centennial Pool free swim 2024

Starbucks at Involve Symposium

Fraserway RV at Volunteer Appreciation Day 2024

Go Play Outside

Canada Day

Mayor's Luncheon

Canada Day

Learning Plus

Barry